Your browser does not support JavaScript!Shell V-Power Playbook


Welcome to the Shell V-Power Interactive Playbook

What's New

  • One Fuel
    12 October, 2020

    One Fuel & One Oil

    This epic film showcases why, after 75 years of partnership, Shell V-Power and Shell Helix remain the only used and trusted fuel and oil for Ferrari.

  • Circuit 2020
    12 October, 2020

    Circuit 2020: Shell V-Power & Shell Helix

    Shell V-Power and Shell Helix bring the legendary Circuit film into 2020 with even more excitement, the newest cars, and a celebration of their longstanding partnership.

  • Ducati Heritage
    12 October, 2020

    Ducati Heritage

    Feel the excitement with this new film showcasing some heart-stopping moments. Over more than 20 years and 300 races, Ducati have trusted Shell V-Power to fuel their passion and performance.

This is your complete guide to the global Shell V-Power 'Feel It' campaign - a shared journey and an exciting step forward.
We hope you feel excited too.

For the first time ever, we're delivering:

  • A multi-year strategic programme
  • A channel-neutral creative idea deeply rooted in customer insight
  • An approach that's 'audience in' - not 'Shell out'
  • Emotional, more human communications
  • Modular content fit for purpose, not simply cut down
  • Fully integrated, digital first creative optimized through testing
  • Complete balance of emotional and functional messaging for market flexibility and targeted communications

We've developed the Playbook to take you through the concept, the thinking behind it and the elements you'll need to bring it to life. It's also designed to empower you and your team to create the most effective campaign for your market.

The Playbook is structured into distinct sections that follow a simple, clear narrative:

Challenge section

It all adds up to a more intuitive experience, helping
you to make your campaign relevant, engaging and