Your browser does not support JavaScript!Shell V-Power Playbook


Welcome to the Shell V-Power Interactive Playbook

What's New

  • Track to road
    26 February, 2020

    Shell V-Power Track to Road

    Track to Road shows how the lessons learned on the track with Scuderia Ferrari are transferred to the everyday drive, delivering ultimate engine performance for every engine.

  • Five facts
    14 February, 2020

    Shell V-Power Five Facts with Sebastian Vettel and Charles LeClerc

    F1 drivers Sebastian Vettel and Charles LeClerc take you through five facts about Shell V-Power – the only fuel trusted, used and recommended by Scuderia Ferrari.

  • One fuel
    31 January, 2020

    Shell V-Power. ONE FUEL

    Check out this new film, taking you on a thrilling round-the-world lap from Ferrari’s illustrious past to its glorious present, powered by Shell V-Power.

  • Circuit 2020
    31 January, 2020

    Shell V-Power Circuit 2020

    This new film will make the hairs on the back of your neck stand up. A visceral epic, celebrating the 75-year motorsport heritage shared by Shell and Ferrari.

This is your complete guide to the global Shell V-Power 'Feel It' campaign - a shared journey and an exciting step forward.
We hope you feel excited too.

For the first time ever, we're delivering:

  • A multi-year strategic programme
  • A channel-neutral creative idea deeply rooted in customer insight
  • An approach that's 'audience in' - not 'Shell out'
  • Emotional, more human communications
  • Modular content fit for purpose, not simply cut down
  • Fully integrated, digital first creative optimized through testing
  • Complete balance of emotional and functional messaging for market flexibility and targeted communications

We've developed the Playbook to take you through the concept, the thinking behind it and the elements you'll need to bring it to life. It's also designed to empower you and your team to create the most effective campaign for your market.

The Playbook is structured into distinct sections that follow a simple, clear narrative:

Challenge section

It all adds up to a more intuitive experience, helping
you to make your campaign relevant, engaging and